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Truth Driven Thinking Forum "Skepticism 101" is the best description of this real-time journey of inquiry through the eyes of a real, everyday, emotion-driven human.
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Iron Coyote
Joined: 23 Aug 2007 Posts: 15 Location: Labrador, Canada
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Posted: Sun Dec 02, 2007 9:04 pm Post subject: Brand Loyalty |
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It would be interesting to hear some expert opinion on brand loyalty. My suspicion is that at the heart of most brand loyalty is a healthy dose of good-old-fashioned cognitive dissonance. ie: "My favourite make of pick-up must be good because I wouldn't always buy that same brand if it wasn't good."
I'll see if I can find anything out there..... |
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Steve Gibson Site Admin
Joined: 12 Dec 2006 Posts: 76
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Posted: Tue Dec 04, 2007 6:57 pm Post subject: good idea |
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...and I was thinking of a parellel topic: if marketers made only factual statements (picture "Liar Liar") nothing would ever get sold!
Hmmm.... thanks. _________________ Steve Gibson,
Reforming emotion-driven thinker |
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